Hiring through Facebook/Instagram?

My system for sourcing reliable crew on FB/IG

​Social media is great for finding field techs, but you have to build friction filters into your posts. If you make it too easy to apply, your inbox will get flooded with "click-happy" tire-kickers who won't show up.

​Here is what works best for keeping the quality high and the headaches low:

• ​Rule #1: Absolutely No DMs or Messengers. Never let them apply through a simple Facebook or Instagram message. Put a test at the bottom of your job post to prove they can follow basic directions.
  • ​Example: "To apply, do NOT message this page. Send an email to [Your Email] with the subject line 'Ready to Work' and tell us your hands-on experience."
  • ​This instantly weeds out 80% of the people who don't read details, leaving you with the 20% who can actually follow instructions on a job site.
• ​Facebook is for active sourcing; Instagram is for attraction. Use local FB groups ("Jobs in [City]" or community boards) to find immediate hands-on labor. Use Instagram to show off your clean truck setups, top-tier gear, and satisfying before-and-afters. When guys see you run a professional, organized crew, they actually want to work for you.
• ​Build an "always-on" pipeline. Don't wait until you are desperate to hire. Run a cheap, continuous $5/day local FB/IG ad targeting a 15-mile radius. Use a satisfying video of your work and link it to a simple 3-question Google Form (Name, Phone, "Do you have a valid driver's license?").

​Keep the pipeline warm, keep your inbox clean of DMs, and let the filters do the heavy lifting for you, I hope this helps you out!!!

really solid info, thanks travis, you post so much useful insight on these forums, thank you for your time, i really appreciate it!

You should be recruiting from everywhere so social media is a great start. It's a lead, just like any other lead. Once they go in to the recruiting pipeline, then they have to do the friction points like travis said above.