Tell your team the client's name before every job. Not just the address.. the name.

That's the move. We do the same now, looking up not just the name but what the space actually means to the people who run it. A flagship opening in 48 hours and a yoga studio members walk into barefoot every morning need a different kind of attention than "just clean it." Once my crew understood who they were really working for, the work changed without me saying a word.