How do you utilize reports in your business?
I am curious to hear which reports you consider most valuable in your business and what actions are taken based on those reports if anyone is willing to share. Are there reports that you use reg...
Forum Discussion
What would make them more robust? What would you consider a good ratio of those numbers? What improves that ratio?
LTV:CAC Ratio: (Sales & Marketing Efficiency)
-3 to 1 will allow you to scale profitably
-Figure out CAC for each sales/acquisition channel
-Service based business should have 10:1 ratio
-Products based business should be 3:1 ration
LTV:CAC Back of Napkin:
-LTV = T otal gross profit you made last year, divided by customers you acquired last year
(How much money customers make you)
-CAC = T otal # of customers we got last year (Assumes 12 month lifetime of customer)
(How much money it takes to get a customer)