Are you using your customer reviews to improve your marketing?

I have allot of reviews and everything is positive but because google profile decided it was going to run security checks around Christmas when 90% of my reviews where coming in I am now stuck with everything on my facebook page and as I am learning thats not the best place to get reviews. Everyone i talk to about my facebook page didnt know I had one. Online presentation doesnt necessarily mean local knowledge. I wish I could transfer everything now that I know what i do.