Forum Discussion
Best way to get clients in the winter
I run a gardening business in the winter we sell Planters, I usually reach out to clients and post an add on FB other than that I'm at a loss for where to find more clients. Does cold calling still ...
Have you thought about setting up an affiliate program with other local businesses? You can have them sell you planters for you for a discounted price, so they can make a little money on the back end.
And, Facebook is the billion dollar bloodhound. If you're running ad’s there its best to split test and optimize and stick with it.
Oh that's a good idea, what is a split test?
Split test, also called an A/B test, is when you run 2 versions of something and see which one performs/converts better and then you move forward with the winner being your standard. Ideally you want the difference between A and B to be isolated so you're confident it was that single difference that was better or worse. --- i.e. an ad with the exact same wording but the picture is different between ad A and ad B
