Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)
For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow? I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with) Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies?
Is Angi Worth It For Home Service Business Owners?
Hi there! I know some folks have seen me here, so I pose a question. Does anyone utilize Angi for leads? Is it worth it? Or is the percentage they ask for to much? I have heard a lot of good about the service, but also, I've heard a lot of bad as well. Truth be told, I cant help but turn it down because I want my clients to pay me. Not be looped in to a service that charges me, after charging the client to find my services. It makes no sense to me.. anyone else feel the same?
Has anyone hired a commission-based sales rep for their business?
Has anyone hired a commission based sales rep for their landscaping company? Looking to grow our company and it’s getting harder to handle all the requests in a timely enough manner, but same time we aren’t busy enough to have another crew lead. Looking to weigh options and interested in feedback on how it’s worked for others.Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?🔥 THE MARKETING STRATEGY THAT DOUBLED OUR BUSINESS 🔥
What’s up, Lawn Care Fam! One marketing tactic completely changed the game for us this season. We’ve been in business for over 6 years, and let me tell you—it has been one heck of a learning curve. Many of you know my story, but today isn’t about where I came from. It’s about what helped us grow. This year, we decided to stop overcomplicating things. We laced up our boots, hit the ground running, knocked on doors, talked to homeowners, and focused on what we do best. And it worked. We doubled our business compared to last season. We’ve tried EDDM, direct mail, social media, truck branding, and other marketing methods. They all have their place. But the #1 thing that brought us new customers this year was simple: Door-to-door marketing and yard signs. When I started this business, I was completely clueless. I had never owned a business. Nobody in my family had ever owned a business. I didn’t know my numbers, didn’t know marketing, and honestly didn’t know where to begin. What helped me was investing in myself, learning from others, attending industry events, and taking action. The Blue Collar Summit was one of those investments that helped change my mindset. I know going door-to-door can feel uncomfortable. In today’s world, it can even feel intimidating. But growth happens outside your comfort zone. Every door you knock on is an opportunity. Every conversation builds confidence. Every “no” gets you closer to a “yes.” Too many people are looking for a magic marketing secret. The truth is, sometimes the most effective strategy is the one nobody wants to do. If you’re trying to grow your lawn care business, don’t be afraid to get out there and introduce yourself to your community. Shake hands. Build relationships. Let people know who you are and how you can help. We’re still growing. We’re still learning. We’re still chasing bigger goals. But one thing I’ve learned is this, Success doesn’t come to those who wait. It comes to those willing to knock on one more door. Keep grinding, stay hungry, and never stop believing in what’s possible. 👊🌱
How to grow a business on the side until you can go full-time?
Hey everyone, Aaron here with Latiolais’ Lawn Co. out of Lafayette, Louisiana 👋 I started my lawn and property maintenance business while working a full-time job during the week, and have been growing it through hard work, referrals, and trying to provide dependable service every time. Jobber has honestly helped take my business to another level with estimates, invoicing, scheduling, and keeping customers updated professionally. It’s helped me run smoother operations and build stronger relationships with customers. Excited to keep learning from everyone in this community and continue growing the business 👍 For those that started owner-operated, what helped y’all the most when making the jump toward full-time?How I Create a Landscape Design, 2D Plan, and 3D Rendering Before Leaving the Client's Driveway
To close premium landscape deals on the spot, I use a fast, mobile-and-AI workflow that visualizes the final project before leaving the client's yard. Here's my method, and links to the programs I click on. Map I walk the property with Cam to Plan to instantly generate an accurate 2D layout using augmented reality. Sketch I drop that map into Procreate on my iPad with my Apple Pencil and start listening and observing. As the client shares their vision and seatbacks, I sketch design layers and notes directly over the map layout to build instant trust. This part is where you really design. You're listening to the client and creating solutions based on your breadth of knowlege and your uncanny talent to see the past, present, and future by looking at a plot of dirt. That part is 100% you. It’s about this point that I go sit in the client's driveway for 10 minutes and hash out my design, and when I’m getting close, I turn to AI. Polish I run that rough sketch through my own app that I spent months developing (not a developer) called PlotTwist: GrowingShade, created with Opal. It instantly transforms hand-drawn sketch into a clean 2D landscape plan with legible text, improved symbols, and architectural shading. It’s my design, but presentation ready. I use these glow ups in website and social media posts. Close PlotTwist 3D, another of my Opal apps overlays that finished 2D plan directly onto the original photos of the client's yard. Seeing a realistic 3D concept of their future space layered onto their actual home creates an immediate emotional connection that closes the deal. You do want to emphasize that it is conceptual, because this app isn't as accurate at the previous. Now you know all my secrets! Comment below on the programs and apps that you use! -La Madrina
