Forum Discussion
BloomingBee
Contributor 2
Oh that's a good idea, what is a split test?
nesto
15 days agoContributor 2
Split test, also called an A/B test, is when you run 2 versions of something and see which one performs/converts better and then you move forward with the winner being your standard. Ideally you want the difference between A and B to be isolated so you're confident it was that single difference that was better or worse. --- i.e. an ad with the exact same wording but the picture is different between ad A and ad B
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