Forum Discussion

Conrad's avatar
Conrad
Contributor 4
10 days ago

Embedded forms + G4A/Google Analytics = Broken?

Hi all, 

We're pushing to get proper tracking sorted and start running some paid ads online. We're aiming to create low friction landing pages so we wanted to display a button that pops up an embedded Request form. First roadblock đźš« was that we can only use the button once on the page, which is a problem because you want multiple CTA. So we just used the button at the top of the page and displayed the complete form at the bottom of the page. 

Second roadblock đźš« we just found is that tracking doesn't work on the embedded Jobber forms. 

What is everyone else doing to make their landing pages work and track form submissions etc.??

Currently I see the only option as opening the form into a new page, which adds a ton of friction but we can't just give up tracking... 🤷‍♂️

campaigns
digital marketing strategies
lead gen

5 Replies

  • Esther's avatar
    Esther
    Contributor 2
    10 days ago

    You’re basically dealing with the friction vs tracking tradeoff most people run into with embedded forms.

    The problem usually isn’t GA4 itself- embedded/iframe forms often don’t pass submission events back properly, so conversions disappear unless you set up custom GTM events or a thank-you redirect.

    Personally, I’d avoid sending users to a separate page if possible because every extra click tends to hurt conversions.

    What I’ve seen work best:

    • Keep the embedded form for lower friction
    • Track via Google Tag Manager custom events
    • Or redirect to a thank-you page after submission so GA4 has a clean conversion event

    And agreed on the single CTA limitation — that’s pretty restrictive for actual landing page behavior since people convert at different scroll points.

    • Conrad's avatar
      Conrad
      Contributor 4
      10 days ago

      Thank you Esther, that helps explain it. Really appreciate your reply. 

      At first look I'm leaning towards a thank you page - I see this is a simple option in Jobber settings. đź‘Ť This page doesn't need to be unique to each request form? 

      Is there any reason you'd opt for Google Tag Manager, will that give more flexibility in the long term?

      I should add that we're planning on running a number of different campaigns year round - would that change which option you'd use?

      • Esther's avatar
        Esther
        Contributor 2
        10 days ago

        Glad it helped, Conrad.

        You definitely don’t need a unique thank-you page for every form if you’re just trying to track overall conversions. One thank-you page can work perfectly fine.

        That said, if you’re planning to run multiple campaigns year-round, I’d probably lean toward GTM long-term because it gives you much more flexibility once the campaigns start scaling.

        The big advantage is that you can track:

        • Which campaign generated the lead
        • button clicks
        • scroll depth
        • abandoned forms
        • specific landing page performance
        • different conversion actions

        A single thank-you page is the fastest/simple setup, but GTM gives you cleaner attribution and better optimization data over time, especially once ad spend increases.

        Honestly, most businesses don’t realize the issue isn’t getting traffic… It’s not knowing which traffic is actually converting profitably.

        You could even start with the thank-you page now for simplicity, then layer GTM in later once campaign/data volume grows.

    • Conrad's avatar
      Conrad
      Contributor 4
      10 days ago

      Also just noticed this from the Google AI Overview: 

      If you have the Jobber request form directly embedded on your website using an iframe code, this redirect will take place within the iframe box itself.

      Will that situation still allow for tracking on the new page load..? Or is this where you'd opt for GTM as the more robust option?

  • Esther's avatar
    Esther
    Contributor 2
    10 days ago

    Yes, that’s exactly where iframe tracking starts getting messy.
    If the thank-you page loads inside the iframe, GA4 may not reliably treat it as a proper pageview/conversion on the parent site, depending on how the embed is handled. That’s why iframe-based forms are notorious for messy attribution.

    In that situation, GTM usually becomes the more robust option because you can fire custom events based on interactions instead of relying purely on page loads/redirects.

    Honestly, this is one of those setups where “simple” can become limiting pretty quickly once you start scaling campaigns and trying to optimize based on real data.

    If it were me, I’d probably:

    • Use the thank-you redirect initially if it tracks cleanly enough
    • But plan for GTM/event tracking as the long-term setup once campaigns are running consistently

    The important thing is making sure the tracking foundation is reliable before ad spend ramps up; otherwise, you end up optimizing campaigns using incomplete data.