Is creative diversity becoming more important than audience targeting in Meta ads?
Is creative diversity becoming more important than audience targeting in Meta ads? One thing I’ve been thinking about a lot lately with Meta’s newer AI-driven updates is how much the platform rewards creative diversity now. Especially in local service businesses. I’m heading into our slower summer season right now, so instead of relying on 1 or 2 “winning ads,” my strategy is creating a large variety of ads built around: different customer avatars different pain points different levels of awareness different offers different emotional triggers different styles of creative Because the reality is: not every prospect is thinking about your service the same way. One homeowner may care about: convenience saving time not cleaning dog poop in the heat Another may care more about: smell before backyard parties kids stepping in dog poop HOA complaints professionalism and reliability Another may not even realize a service like yours exists yet. And those people should not all see the exact same ad. I think a lot of business owners still try to force Meta into finding customers with targeting alone. My experience lately has been that Meta performs much better when you give it: more creative angles more messaging variations more hooks more formats more customer psychology to work with Then you let the platform test and sort through the combinations. Some ads completely flop. Some get cheap clicks but bad leads. Some unexpectedly resonate with a very specific type of customer. You usually do not know beforehand which ones those will be. That only comes from testing. We’ve had ads I thought would perform terribly end up producing great leads. And ads I thought were guaranteed winners completely die. That’s why I think creative volume matters a lot more now than trying to obsess over finding the “perfect” single ad. Especially during slower seasons when demand naturally drops and you need more angles working simultaneously. How are other business owners are approaching advertising right now? Are you putting more focus into: audience targeting creative testing offers retargeting volume of ads or something else?Is anyone else using Homestars? What has your experience been like?
I have been using Homestars and I must say, it has generated me a lot of calls. I would say it's bringing in about 80% of my business right now. I took a lot of time to perfect my profile and always ask for reviews and that has really paid off. A lot of people have said the reason they requested or hired me was because of my profile and reviews. My only issue with them is tire kickers and dead leads. People who post a job then shortlist you and don't respond, shortlist multiple pros or people who are "just looking". I wish they had more of a guarantee or verification system. Also getting a refund used to be a lot easier, but they changed their system to make it harder. Is anyone else using Homestars? Any tips or tricks on how to succeed better on there? If anyone is interested in it but has questions, feel free to DM me or reply here for my advise also!
How to market a well known product for a not-so-well-known use?
We have a ceramic coating company and we are branching into Home Services, a relatively untapped market, but ceramic coating has been so well known for vehicles we're trying to change the popular opinion that it's actually fantastic for home care as well. Windows, pool glass, shower glass -- it performs SO WELL! How can we showcase this?
Physical Advertising
Hey everybody, my name is Daniel. I’m currently looking to expand and grow my business. I have done paid Marketing on Meta and Google with some success, but I’m also wondering for anyone who’s in the contracting and remodeling space if they ever do door hangers, mailers flyers and yard signs and what kind of return they see on those I’ve had some people tell me they see great return but not in the same industry as me if you do any of these and you do remodeling, I would love to hear your inputGoogle Ads vs LSA — how is everyone actually using these?
Here's where I'm at: I run both Google Ads and Local Services Ads (LSA) for my business. On paper, that sounds like I've got it figured out. In practice, it feels a bit like throwing money at two different machines and hoping one of them spits out jobs. I don't always know which one a new customer came from, and I'm honestly not confident my settings on either are dialed in the way they should be. Obviously the LSA is something I pay for on an individual basis. I just feel like I never get any jobs out of these. Does this hurt me to kill these ads all together? Then google ads I have no idea. I feel like I get a lot of leads from google in general but I don't know how much of that is my website vs the ads. How do you guys approach these?Building My Cultural High Tea / High Coffee Business — What Lead Tactics Work Best
Hi everyone, I’m Desiree — I’m currently building Desire Treats, a mobile High Tea & High Coffee fusion service inspired by African, Caribbean, and Latin culture. I’m based in Edmonton and still in the early stages, but a recent win for me was finalizing my Passport Menu and getting my mobile setup ready for private events and office bookings, with plans to expand into yacht‑style experiences and warm‑climate markets in the future. One thing that really shaped my business direction is my Passport Menu concept — offering destination‑inspired desserts paired with curated tea and coffee flights. Customers can explore different cultural flavors and collect digital stamps to unlock rewards. I’ll be expanding the Passport Menu with dishes as the business grows, and I’m also exploring partnerships with existing commercial kitchens to help me get started operationally. Long‑term, my goal is to take Desire Treats into Florida and eventually expand across warmer countries like Mexico, Central America, and South America, where cultural fusion and outdoor experiences thrive. As I prepare to launch, I’d love to learn from others here: What lead tactics have brought you the highest‑quality clients for mobile or event‑based services (including higher‑end markets like corporate events or yachts)? Referrals, partnerships, ads, community groups, or something else? I’m also shaping my business model to stay accessible. Long‑term, I want to create options that support people facing financial barriers while still maintaining consistent pricing and a sustainable service. My goal is to build a business that grows while helping others grow too. Appreciate any insights as I get ready to roll things out.Any of you - OVER automated? Where's the Line
I was thinking about this as I'm reconfiguring our sales intake system. We are about to implement a system that will automate a lot of follow up and keep nudging people that haven't responded. I'm trying to do the same with email, and occasionally will send voice texts also. But when is it too much and you've lost the human touch? I definitely don't want to take the personality out of my business. Where have you drawn the line in your own business to keep the machine from running the whole thing?What information did you get from you Google Profile review?
First off thank you Jobber and Phil for doing this. What an amazing thing for you guys to do for us. For those of you who got a review, what did you learn about your profile to strengthen it? I hope we can all compile here and we can all read through and make our GBP that much stronger! I learned that I for sure need more photos on there and I need to link my social media pages.
