How's everyone creating social content without it eating up their workday?
What’s your go-to setup for capturing social media content these days? Also curious about which apps or tools people are using for filming, editing, organizing, or posting content consistently. In this episode of Masters of Home Service, PhilRisher and Hunter Patrick (Dumpire) share tips on creating social media content, including: The easiest types of video content to shoot DIY social media tools any service pro can use Why focusing on local content matters more than going viral Want to put these tips into action? Download our weekly social media plan for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Best way to attract new leads. Home security and alarms.
What’s been the best way for you guys to get new home security and alarm leads when starting from scratch? Facebook ads, door knocking, referrals, realtors, local businesses, Google, or something else? Looking for what actually works without wasting a ton of money.How active are you on your social media?
I wonder how active other business owners are on social media, and if there are any cases where a majority of leads are generated through it? How active do you have to be to make that a viable source of leads coming in? What content are you posting? Are you using other apps to edit and create posts?
Do you have any advice or ideas on how to attract clients without using Angie or Thumbtack?
Hey everyone! I’m a newer small business owner trying to grow my client base and would love some advice from others who have been through it. I’ve already been posting on Facebook, using Nextdoor and Yelp, and even putting flyers on windshields in parking lots trying to get my name out there. I’m hoping to find more ways to reach local clients without using Angie’s List or Thumbtack. What has worked best for you? • Word of mouth? • Networking? • Community events? • Referral programs? • Partnerships with local businesses? • Something else? I’d really appreciate any ideas, tips, or advice from people who’ve grown their business organically. Thank you! — Jennifer with Spotless Home Solutions LLCIs creative diversity becoming more important than audience targeting in Meta ads?
Is creative diversity becoming more important than audience targeting in Meta ads? One thing I’ve been thinking about a lot lately with Meta’s newer AI-driven updates is how much the platform rewards creative diversity now. Especially in local service businesses. I’m heading into our slower summer season right now, so instead of relying on 1 or 2 “winning ads,” my strategy is creating a large variety of ads built around: different customer avatars different pain points different levels of awareness different offers different emotional triggers different styles of creative Because the reality is: not every prospect is thinking about your service the same way. One homeowner may care about: convenience saving time not cleaning dog poop in the heat Another may care more about: smell before backyard parties kids stepping in dog poop HOA complaints professionalism and reliability Another may not even realize a service like yours exists yet. And those people should not all see the exact same ad. I think a lot of business owners still try to force Meta into finding customers with targeting alone. My experience lately has been that Meta performs much better when you give it: more creative angles more messaging variations more hooks more formats more customer psychology to work with Then you let the platform test and sort through the combinations. Some ads completely flop. Some get cheap clicks but bad leads. Some unexpectedly resonate with a very specific type of customer. You usually do not know beforehand which ones those will be. That only comes from testing. We’ve had ads I thought would perform terribly end up producing great leads. And ads I thought were guaranteed winners completely die. That’s why I think creative volume matters a lot more now than trying to obsess over finding the “perfect” single ad. Especially during slower seasons when demand naturally drops and you need more angles working simultaneously. How are other business owners are approaching advertising right now? Are you putting more focus into: audience targeting creative testing offers retargeting volume of ads or something else?
