For us it's never ideas, it's the publishing step. The ideas pile up in a notes app; the bottleneck is somebody sitting down to actually post the thing.
What finally worked: one job, one photo set, and a fixed cascade off it. The finished-job photo goes to the Google profile first — that one's not optional for us, it shows right on your profile in Search and Maps, and it's the channel that actually rings the phone. Same photo to socials second, and it goes in a folder for the monthly email. Then the review request for that job goes out while the customer's still looking at the result.
Batching helped more than any tool: 30 minutes once a week, everything queued, instead of "I should post something" every day. And we judge the cascade by calls and review replies, not likes — a post with 4 likes that brought one call beats a pretty one that brought none.
