How do contractors close more sales after sending a bid?

I do things differently than about 80% of my competition. I don't leave my customers with recommendations, I leave them with solutions. In the pest control world, most people only come and put down a few bait stations and walk away. They don't walk around the whole house, go in the attic, go under the decks, they also may or may not point out some holes and tell the customer to get them sealed. I go the extra steps and make sure the entire house from top to bottom is sealed and rodent proofed. I don't tell them to look for a contractor to do more work for them, I take care of it myself. From the inspection to the job completion nothing is left for the customer to do. I can even work as a supplemental service to low quality companies that do the easy work, and I come in and do the higher value work of sealing the home.

When I don't land a job, I tell a prospect what to look for and expect from the company they decided upon. There are immediate red flags you can spot, to know you hired a shady company. And in a surprisingly high amount of cases, they come back and say they wish they hired me in the first place. Other times they say the other guy came and didn't even walk around the house. He just placed a few boxes and left.

My point is to find something that makes you stand out and make sure that is front and center when you present a quote. Tell a potential customer what to look for to recognize an inexperienced and unprofessional company. People love having knowledge and information about a contractors services so they feel like they are not being taken for a ride. If they see these signs you have at least gained their trust and they will think of you next time they have a project or decide after seeing enough warning signs that you are the right pro for the job.