Painters: what ideas do you have for the cold holiday season?
(This post is inspired by "VOTM"'s post to landscapers.) Painters, have you found ways to add to your income during the months when it's too cold to do exteriors and interiors slow due to holiday plans/decorating? Looking for ideas for next year, residential or commercial. 🙂
Direct Call Leads
We only pay per qualified conversation with homeowners. After a few years of hunting down bad contacts, getting ghosted and wasting money on ads and ad managers we internally built out a system that only costs money when a homeowner directly calls us looking for our services. It’s been a gamechanger and we even started selling these calls to other roofers and other industries/home service companies because there’s no real risk. Either you talk to a homeowner who wants you to come out, or you don’t pay. They can be kind of expensive but our ROI is at about 3.4x for a while now using it so I’m never going back to our old methods…unless someone has a lower risk option that doesn’t consume a ton of time.
