How do you educate customers about pest prevention without giving away too much?

I think properly explaining to a customer what I am going to do and how I am going to do it is very important. I do a lot of rodent exclusion and it takes skill to do it right, but a normal person could figure it out. I also think that if they wanted to, they could just take what I said I am going to do, and do it themselves.

I often wonder where the line between explaining and selling is?

If someone wants to pay me to do it, great. If someone wants to do it themselves and I am not out anything for just explaining it to them, that is great too. That is why I charge for inspections! I am happy to walk away with my inspection fee in my pocket but also enjoy the added revenue from performing the work!