I run a one-man pressure washing business and I’ve been running Meta ads for a few months now.
I 100% agree with you — creative diversity has become way more important than hyper-targeting.
I used to spend all my time trying to get the audience perfect. Now I just create a bunch of different ads showing different problems (dirty driveways, green roofs, black streaks on houses, etc.) and let Meta figure out who responds to what.
Some of the ads I thought would do terrible have actually been my best performers.
I’ve shifted my focus from audience targeting to just pumping out more creative variations.
