I run a one-man pressure washing business and I’ve been running Meta ads for a few months now.
I 100% agree with you — creative diversity has become way more important than hyper-targeting.
I used to spend all my time trying to get the audience perfect. Now I just create a bunch of different ads showing different problems (dirty driveways, green roofs, black streaks on houses, etc.) and let Meta figure out who responds to what.
Some of the ads I thought would do terrible have actually been my best performers.
I’ve shifted my focus from audience targeting to just pumping out more creative variations.
We like to think that we're smarter than Meta's AI at times but when it's in their best interest to get us results just so we will spend more money on their platform... sometimes you just gotta trust the process lol.
How are you producing more creatives? Is it all photos/videos from work sites or are you using AI generated content as well?
