Marketing a detailing business
What’s the best way to market a detailing business in Florida and I have several Facebook groups I’m in posting boats cars and it’s not working
Forum Discussion
A lot of good advice here. One thing I’d add is to market boats and cars separately. They involve different problems, customers and job values, so a general “we detail cars and boats” post can be easy to ignore.
Try building each post around one specific problem and location. For example: “Boat owners in [city/marina]: is the Florida sun and salt leaving your gel coat chalky or faded? I have two oxidation-removal appointments available this month. Send me a photo and I’ll let you know what it would take to restore it.”
Then track where every inquiry comes from (even in a simple spreadsheet) and compare booked jobs and revenue rather than likes. After a few weeks, you’ll know whether the Facebook groups are the problem or whether the offer and message need adjusting. ksfdetail