Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?How Often Should Home Service Businesses Market to Their Existing Customers?
I recently started a discussion asking: "What's one Jobber feature you wish you had started using sooner?" One response really stood out to me. The member mentioned that while many businesses use Jobber to manage jobs, schedules, quotes, and invoices, one feature that often gets overlooked is the Marketing Suite. The point they made was simple but powerful: Many of us do a great job serving customers, but we don't always stay connected with them after the work is done. Instead of only reaching out when it's time to sell something, sending regular educational emails and staying active on social media helps keep your business top of mind. When customers eventually need your services again, or know someone who does they're much more likely to remember you. They also shared that Jobber's upcoming Marketing Calendar will make planning emails and social posts much easier, especially for teams that collaborate on marketing. It got me thinking, How many of us already have a list of past customers but rarely communicate with them? A simple monthly email with seasonal tips, maintenance reminders, or homeowner advice could be enough to keep those relationships alive. I'm curious: How often do you market to your existing customers, and what's worked best for you? I'd love to hear what others are doing.
Why is is so hard to find advertisement marketing agencies that actually work?
I'm still a fairly small business so I cant afford to try everyone on the market but so far everyone I've tried just kind of sucks at there own job. Now marketing really isn't my forte which is why I'd prefer to just pay someone to do it for me. Here's the problem though. Everyone wants $500-$1200 start up fee + $500-800 monthly fee. I can afford that just fine when my calendar is full but I'm with my 2nd company already and so far both of them are just trash. The first guy was alright but it always took 3 or 4 days to get responses to my messages. My guy I'm using now I'm just closing in on a month of using him; he has a teem of over 10 employees, he's usually vary responsive, and he always has a lot to say about what he's working on. But in 1 month of using him so far I've gotten 10 leads and 4 of them booked. Now for some business models out there that might be fine but for me I need 2 jobs a day to stay busy. So I'm just curious what all of you think about this and if y'all have any advice for me here?
In small rural areas... How do you keep your prices reasonable?
In small rural areas, given the rising cost of everything else, how do we keep our prices reasonable without hurting our own pockets buying equipment, products etc.? The income in the area is below average, which makes it **bleep** would be consumers needing services.
