Congratulations on launching your business!
One thing I'd highlight is that you're not really starting from scratch — You have 20 years of experience working with private clients. That's a huge trust asset.
In estate management, people buy trust before they buy the service. I'd focus on making that trust visible through testimonials, references, client success stories, and a clear explanation of your experience and processes.
I'd also build relationships with estate attorneys, wealth managers, realtors, and family offices. Trusted referrals often outperform traditional advertising in this space.
You already have the credibility. The key now is making it visible to people who don't know you yet.
