We've had a small drywall repair franchise for about 18 months now, and most of the paid advertising we've tried hasn't been fruitful. We've advertised with a local radio station, on digital boards at the golf course, and through targeted mailouts, door hangers, and, unfortunately, we've had very little response from any of these efforts.
We've experienced a good response from our Business-to-Business partnerships. Getting in the door sometimes can be difficult, but once we've completed a job for them, we typically receive additional work from them. We currently work with several companies, such as roofing, plumbing, restoration, HVAC, and rental properties.
We're finding that participating in business networking groups and after-hours events put on by the local chambers of commerce or businesses allows us to meet new people, many of whom are business owners, and discuss our business with them while putting a business card in their hands. Lastly, we love it when we get calls from potential clients who found our information on our wrapped vehicles (2 trucks & 1 van).
