Restarting a 25-Year Landscape Business in a New City — Best Marketing Strategies Today?

Question

Hello everyone,I have owned and operated a landscape and irrigation company for about 25 years. I originally started the business with my brother, who is a landscape architect. We launched the company in a smaller town in Idaho in the late 1990s and it grew quickly thanks to strong word-of-mouth and my brother’s design expertise.About five years ago I moved to Draper, Utah for another job. Recently I decided to restart the landscape and irrigation company here in my new location. Because our company in Idaho grew with very little advertising, I now find myself a bit behind when it comes to modern marketing and advertising strategies.One area I recognize as a weakness in my business experience is staying current with the newest and most effective ways to advertise and market a service company. While I have many years of hands-on experience in landscaping and irrigation, I am essentially starting fresh in a new market and looking for the best ways to build a strong customer base.My background is also in technology. I have a bachelor’s degree in computer software engineering and specialize in website design and e-commerce development. I am currently building a website for the company and have already listed the business on Google Maps.For those who have grown service businesses in larger metro areas, what marketing strategies have worked best for building a customer base and attracting new clients today? I would really appreciate any advice or insight from others in the industry.Thank you in advance for your suggestions.

julie · Answer

Hey Jett 👋 Welcome to the community! And congrats on restarting your landscaping business.

Restarting in a new city can definitely feel like a different game compared to your previous location.

For many service businesses in larger metro areas, a solid Google Business Profile with reviews and local search visibility will help drive a lot of your leads. I'd look into referral or review incentive strategies to increase your review #s. Pairing that with physical advertisements would also be a good idea. Think truck branding, yard signs, even flyers pinned in local coffee shops (if they allow it).

If you're able to network and meet people in your community, that would also be a great idea (as you know from experience, nothing like the word of mouth to get new clients!).

Curious to hear from others here as well

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Restarting a 25-Year Landscape Business in a New City — Best Marketing Strategies Today?

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