Sponsorships require a different playbook than normal business funding. You’re not just asking for money, you’re offering exposure, branding alignment, and a return on visibility. You basically got to be a partner with them and share responsibilities and pressures.
The best thing that’s worked for us is building a short slide deck (5–7 pages) that goes over:
• Who we are and what we do
• Who our audience is
• What exposure or benefits a sponsor gets
• Previous partnerships or wins
• Clear asks (sponsorship tiers or support options)
We’ve used this structure for trade events and partner campaigns and it's helped us land real support. If you want to see our exact deck, happy to send it directly, file's too big to upload here. Just message me.
