Website

Yes, this is important, BUT the type of website platform you choose is also important for boosting your SEO ranking on search engines like Google. For example, a WordPress based website has key search terms listed much higher in the coding than some other platforms (such as GoDaddy). Google only scans for keywords on your website ~1-2 times per year then ranks your site accordingly. If Google needs to scan through thousands of lines of code to find the key search terms associated with your business, it will rank your website lower on search results than if those terms are in the first ~100 lines of code.

So, if you're planning to hire someone to build your website, do some homework and determine if the money you're spending on a website is going to result in real traffic to the site.

Also, build your Google Business Profile (free) and get Google Verified. This will move your business above competitors. In your Google profile, link your website to your profile and that will drive traffic to your site directly from Google searches. 

And remember, "you don't have to like your website, only the clients you're targeting have to like it". This resonated with our business when our marketing team said this. Ultimately, you might hate your website, but if it's driving your clients to you, then it's working.