Forum Discussion
What do you think is the best way to advertise?
GB Plumbing started with just social media as advertising, but the bigger the team gets we have gotten a few billboards on our main highways, and have started supporting local sports also.
The best way to advertise is to build out your ideal customer avatar and do market research/analysis, prior to spending ANY money.
From there you can look at each sales channel and maximize your marketing dollars by leveraging a well built funnel for each channel. That takes time and testing, but once completed, you know you're spending your dollars in the right place and not wasting time nor money.
EX:
Social media might be great to only gain brand awareness in your specific location due to competitors, but not for finding customers.
