Yes, and I took it a step further. During the off-season I actually called my clients directly and asked them why they chose me over everyone else. That conversation was more valuable than any survey.
What I kept hearing was that people wanted someone knowledgeable they could trust to actually look at their lawn and make the right call — not just show up and spray. They wanted competence, not just a service.
Now I use that in every first conversation with a prospect. I'll mention that a lot of my clients say they chose me because they wanted someone who could diagnose what their lawn actually needs and make proper recommendations. Then I ask if that's something they value too. It reframes the conversation before price even comes up.
Your reviews are doing the same thing — they're telling you the real reason people hire you. The phrases you pulled are gold.
