What marketing should a new home service business focus on first?
As a new company what is your must do marketing advice?
Forum Discussion
Honestly, don't try to do everything at once. That's the trap most new home service businesses fall into.
Here are some recommendations:
- Google Business Profile first. When someone's toilet is leaking, they're not on Instagram; they're Googling "near me." Set it up, add real photos, and fill in your service area. It's free, and it works.
- Get your first 5 reviews before you spend a dollar on ads. Text every customer a direct review link the same day you finish the job. Nobody trusts a business with zero reviews, no matter how good the work is.
- Your truck is a billboard. Magnetic signs or a simple wrap get eyes on your brand every time you drive through a neighborhood. Don't underestimate it.
- Show up on Nextdoor and local Facebook groups. Not to sell, just to help. Answer questions, give advice, and be useful. When someone asks for a recommendation, your name will come up.
- Start a referral program from day one. A small discount or gift card for referrals builds word of mouth faster than any paid ad.
Ads can wait. Get the foundation right first.