Which social media platforms work best for marketing a local service business?

At Jobber Summit on Wednesday, Cheryl had an awesome session about boosting your presence in local Facebook groups. Post as often as you're allowed to and make your posts eye-catching. She said group members will start to recognize you if you post often, therefore they're more likely to recommend you. I joined a ton of local groups in the markets we service and started posting. We'll see what happens but the older generation is definitely on Facebook so still use it as a marketing tool!