Why I Went Away From the Handyman Brand
I remember when i first started doing coaching programs, a lot of coaches told me that anyone that was a handyman would eventually turn in to a remodeling contractor or something more. I didn't w...
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WOW. This is such a valuable breakdown. The insight you shared about your team not wanting to be called handymen is something a lot of people wouldn't think about - interesting learning. Just goes to show that brand identity affects everyone on your team, not just how your customers perceive you. Thanks for sharing!