Up Your Follow-Up Game & Win!
I hear a lot of business owners and leaders talking about "getting leads". Don't get me wrong, leads are important. However, what you do with those leads is more important. When you get a lead...
Forum Discussion
The “speed to lead” point made me think about something I rarely see businesses measure:
Not just how many leads they receive, but how much potential revenue is attached to the leads that were contacted too late.
For example, I’d separate:
- answered immediately
• missed but called back quickly
• delayed callback
• never reached
• estimate sent but no follow-up
• eventually booked
• eventually lost
Then attach the estimated job value to each bucket.
That would make the cost of slow follow-up visible in dollars rather than just in lead counts.
Has anyone here actually measured the revenue attached to missed or delayed leads?