Forum Discussion
ContractorRhino
27 days agoContributor 2
I'm really sorry to hear about your experience with that marketing company. Unfortunately, it's a situation many small businesses face when they place trust in agencies that don’t deliver results. The first step to recovery is to analyze and rebuild strategically. Here's how I would recommend approaching it.
- Evaluate and Learn from the Experience: Review the metrics and strategies that the marketing company claimed they were working on. Were there any reports or analytics provided? Understanding where they went wrong, whether it was the wrong targeting, ineffective strategies, or poor communication, will help you avoid similar mistakes moving forward.
- Start Small and Rebuild Trust: Begin by re-establishing your presence in the most critical areas. Revitalize your existing customer base by reaching out directly, offering incentives, and driving word-of-mouth referrals. Use platforms like Google My Business and Yelp to engage with local customers—places where you can manage your own reviews and feedback.
- SEO and Online Presence: If your website fell into disrepair, consider investing in basic SEO fixes. Start with local SEO, focusing on optimizing your site for your service area and making sure your Google listing is updated. Use content strategies, like blogging or simple service guides, to start generating organic traffic again.
I know it seems scary but take things one step at a time.
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