Forum Discussion

primeairservice's avatar
primeairservice
Contributor 2
3 months ago

How do HVAC companies improve their quote conversion rate and follow up with leads?

How do you get better at sales? I’m only turning over 20% replacement quotes.

Do you have an automated follow up system? I also provide two different financing options.

Is there a way to track to see if you’re bottlenecking in rejections vs following up?

1 Reply

  • A 20% close rate isn’t automatically bad, but you need to separate the reasons you’re losing quotes.

    I’d track every estimate using a few simple outcomes:

    • Lost on price
    • Chose another contractor
    • Financing issue
    • No decision yet
    • Couldn’t reach them
    • Follow-up was too slow
    • Job wasn’t properly qualified

    That will tell you whether the problem is your sales process, lead quality or follow-up.

    For replacements, I’d follow up immediately after sending the quote, again within 24 hours, then around days 3, 7 and 14. Don’t just ask, “Have you decided?” Give them a reason to reply:

    “Did you have any questions about the differences between the two systems or the financing options?”

    Also track conversion by lead source. A referral, a homeowner actively asking for HVAC help and a random website lead shouldn’t all be judged together.

    That’s actually why I built Find Prospects Now. It monitors local Facebook groups and alerts HVAC companies when homeowners are actively looking for help. It doesn’t replace a good follow-up system, but it helps you start with higher-intent opportunities and respond before several competitors get there.

    There’s a 7-day trial here: https://findprospectsnow.com/

    Hope this helps and good luck out there!!