Securing Sponsorships to Grow Our Racing Division & Commercial Detailing – Strategies & Advice?

Question

My name is Shawn Sarbacker, and I’m the owner and driver at Aqualine Performance LLC, based in Nevada. We specialize in both commercial and residential detailing services and operate an expanding motorsports division that competes in professional Formula Continental events.

What started as a one-man detailing business in 2023 has now grown into a multifaceted company built on precision, passion, and a strong foundation of values rooted in Colossians 3:23—doing everything with excellence and integrity. We’ve secured several local contracts for detailing and are steadily building a loyal client base. At the same time, our racing division has become a powerful marketing tool for our brand and we’re now actively pursuing paid sponsorship partners to take our exposure and performance to the next level.

I’m reaching out to the Jobber community to ask:

What are your strategies or advice for securing sponsorships? Especially those that are looking for visibility in motorsports or alignment with a premium brand in the automotive care space.

Additionally, I’d love to hear any insights on how to use a growing platform like motorsports to attract new high-value commercial clients—fleet accounts, dealership groups, or corporate clients.

I’m happy to share our approach with anyone interested and look forward to learning from your experiences too. Thanks in advance for any wisdom you’re willing to share!

Warm regards, Shawn Sarbacker

Aqualine Performance LLC
Owner & Driver

mrshaw1 · Answer

Yes i also wondering how a start up company can get sponsers and&nbsp;

energizeus · Answer

Sponsorships require a different playbook than normal business funding. You’re not just asking for money, you’re offering exposure, branding alignment, and a return on visibility. You basically got to be a partner with them and share responsibilities and pressures.

The best thing that’s worked for us is building a short slide deck (5–7 pages) that goes over:

• Who we are and what we do
• Who our audience is
• What exposure or benefits a sponsor gets
• Previous partnerships or wins
• Clear asks (sponsorship tiers or support options)

We’ve used this structure for trade events and partner campaigns and it's helped us land real support. If you want to see our exact deck, happy to send it directly, file's too big to upload here. Just message me.

riccardo · Answer

AqualinePerf​&nbsp;I’d treat sponsorships and commercial detailing as two separate offers.Sponsors are buying audience access, brand alignment, and measurable exposure. Be specific about what they receive, such as placement on the car, social content, event appearances, hospitality, content usage rights, and tracked website traffic or leads.Fleet operators and dealership groups are buying reliability. I’d create a dedicated commercial services page and proposal showing your service area, capacity, turnaround times, scheduling process, insurance, relevant work, and how you maintain consistent quality across multiple vehicles.The racing division can help open the conversation and make the company memorable, but the commercial pitch should focus on reducing operational headaches. A small paid pilot with a few vehicles can lower the risk for a new fleet or dealership partner and give you proof to use in future proposals.

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Securing Sponsorships to Grow Our Racing Division & Commercial Detailing – Strategies & Advice?

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