How Often Should Home Service Businesses Market to Their Existing Customers?
I recently started a discussion asking: "What's one Jobber feature you wish you had started using sooner?" One response really stood out to me. The member mentioned that while many businesses use Jobber to manage jobs, schedules, quotes, and invoices, one feature that often gets overlooked is the Marketing Suite. The point they made was simple but powerful: Many of us do a great job serving customers, but we don't always stay connected with them after the work is done. Instead of only reaching out when it's time to sell something, sending regular educational emails and staying active on social media helps keep your business top of mind. When customers eventually need your services again, or know someone who does they're much more likely to remember you. They also shared that Jobber's upcoming Marketing Calendar will make planning emails and social posts much easier, especially for teams that collaborate on marketing. It got me thinking, How many of us already have a list of past customers but rarely communicate with them? A simple monthly email with seasonal tips, maintenance reminders, or homeowner advice could be enough to keep those relationships alive. I'm curious: How often do you market to your existing customers, and what's worked best for you? I'd love to hear what others are doing.
Do handwritten thank you notes still make a difference?
Random thought: Have handwritten thank you notes become a thing of the past? In a world of emails, texts, and automated follow ups, I wonder if a simple handwritten note stands out more today than it did 20 years ago. Do any of you send them to customers, employees, referral partners, or vendors? If so, have you seen an impact? Curious to hear what others are doing and whether personal touches like this still move the needle.Networking ahead of our launch – looking to connect with builders and GCs
Hey everyone, I am currently in the pre-launch phase of setting up a specialized spray foam insulation business out here in Nebraska. Once fully operational, my son and I will be running the company together. Right now, we are doing all the groundwork behind the scenes—working with our business advisors and securing our physical infrastructure so we can open up the right way. We are an SBA-certified SDVOSB (Service-Disabled Veteran-Owned Small Business), and since we are mapping out our launch schedule in advance, I want to use this time to network and build direct relationships with general contractors, builders, and concrete crews in our region. When we go live, we will be handling specialized foam work from standard residential envelopes down to subgrade foundation prep before concrete pours. Because we focus strictly on the insulation scope, we will always be in a position to pass framing, building, and concrete leads over to the right people. I am looking to connect early with reliable pros who want to share local leads and have a go-to insulation sub they can depend on down the road. Drop a comment or send me a direct message so we can swap info and connect ahead of time.How to geotag photos for Google Business Profile posts to improve local map rankings?
I wanted to share something we've been doing and an insight in to one of our company processes. When you are doing your Google My Business profile, you should be filling out the services, products and updating your status with a post a few times a week. This particular post is going to be about how we geo tag photos, make an appealing GMB update, then post it. This is the exact SOP I gave my virtual assistant so feel free to steal this OR if you have something to say about it, I'd love that feed back to! It's my understanding that these aren't super important for SEO but it helps with map rankings because of the geo tagged pictures and build trust with people that go to your page and see a very active business. Here's the loom video ... https://www.loom.com/share/3f3f0966501148a5be20311a4f0c3ecb Create and publish a daily Google Business Profile update using geotagged project photos from completed or high-value jobs. The goal is to showcase larger remodel projects, maintain consistent posting, and drive engagement with properly labeled images and a clear call-to-action. Open the required tools and prepare for photo selection. Open Jobber, Company ChatGPT, GeoImager, and Google Business Profile. Confirm you are working on the daily posting task. Choose a strong project to feature. Select a job that represents the type of work the company wants to attract. Prioritize larger remodel-heavy projects. Sort by total job value or use the most recent completed jobs. Avoid jobs still in progress unless specifically instructed. Find matching before and after photos. Open the selected job in Jobber and review the photo gallery. Identify one strong after photo and one before photo from a similar angle. Choose the most visually compelling pair that shows the transformation clearly. Prepare the photos for geotagging. Open GeoImager and upload the first photo. Place the geotag using the job location. If exact address search is unavailable, use the general area near the job site. The goal is a GPS-tagged photo, not a perfectly precise point. Geotag and download each photo. Download the photo with embedded location data, clear the image in GeoImager, then repeat for the second photo. Confirm both are downloaded before moving on. Rename the files. Go to Downloads and rename the geotagged images using a clear convention such as Project Name - Before, Project Name - After, and Project Name - Side by Side. Use the correct company name (Huge Home Pros) in all file names. Generate a side-by-side image and post copy using ChatGPT. Request file names and post copy for the before photo, after photo, and side-by-side image. Ask for text suited for a Google Business Profile update. Confirm the wording matches the company brand and project type. Upload the content to Google Business Profile. Start a new update and upload images in this order: side-by-side first, before second, after last. This order tells the project story correctly. Schedule the post and choose a call-to-action button. If a post was already published today, schedule this one for 6:00 AM the next available slot. Always include a button. Use Call Now for direct contact or Learn More linking to the relevant service page on the website. Repeat daily. Focus on larger jobs, remodel-heavy projects, and strong visual transformations. Feature specific areas like kitchens, closets, or bathrooms when relevant. Ask for direction if unsure what to post. Cautionary Notes Do not spend excessive time perfecting the geotag location if address search is unavailable. Keep the company name consistent across all files and post content. Avoid featuring jobs still in progress unless the team requests it. Always include a button on every post. Match any service page link to the project type as closely as possible. Tips for Efficiency Keep ChatGPT open throughout the workflow to quickly generate file names and copy. Use recent high-value completed jobs to save time on content selection. Stick to the same naming convention every day. Follow the same posting workflow daily to reduce decision-making. When possible, prepare the side-by-side image and post text while geotagging so tasks run in parallel.
How important is social media for growing your business?
Im a one woman show. I hire day laborers but majority of the time I work alone. I’m a female contractor in the cowboy capital of Texas. The struggle is real yall. I feel like I’m constantly having to prove myself. Nobody takes me seriously until I start doing the work. Would it be wise to do videos and how much would this help me in establishing my skills and help grow business? I’m busy and I just don’t want to waste time on this if it’s not going to help. What do yall think? And what kind of videos should I do? I do a variety of work. Do I pay someone to follow me around? If you’re doing this please give me some tips and lmk how much it helped you. ThanksHow to get more customers for free
I started my gutter business March of this year I been having a job every week sometimes two, not so bad of a start but since May it’s been hard I’ve only had 1 install and we are in the last week of May. I pass out flyers door to door ( not bothering homeowners though) and I go to networking events to meet contractors but yet I haven’t gotten any luck. Anyone got any advice for me?
How do you get fencing and deck jobs when you're just starting out with no marketing budget?
Hello everyone my name is chance I work with frontier fencing llc out of Olympia wa. We specialize in fences and decks but do a variety of things with over 20 years experience including water features, artificial turf, pavers, retaining walls and all home restorations. We are having a hard time getting jobs at the moment because well it takes money to make money right lol I was superintendent for a couple company’s over the years and no how to manage all of it bug getting going had been hard any suggestions on how to get some work without breaking the bank
