I've tried online, door to door, yard signs, word if mouth and exceptional services even an ad in the paper. I supppse the competition is high and the market is hurting now in Connecticut with rising prices and cost of living. I've been extremely slowed down close to dead in getting even leads right now. It simply doesnt make sense. Like my company hit a wall? I offer pressure washing and landscaping services and that of the such. I have good references etc. I heard other companies are suffering to. Idk anyone on this app going through the same? If not what are you doing thats making the difference?

Take the down time to work on a solid Good profile, Local Service Ads, paid lead sites... And obviously keep doing what you are doing. Keep your momentum going.

Basic online presence, a lot of Google reviews, Yelp reviews, Good seo, referral incentive programs through Jobber, your local chamber of commerce, real estate agents, local sponsorships for schools and community events, free cleanups, NextDoor posts, Facebook posts. This has helped my business, and we're just about to complete year 2. The most important thing for us is to show up as professionally as possible and exceed expectations every single time.

James, have you considered joining any networking/leads groups or getting involved with the chamber of commerce? I have always found networking with other business professionals to be extremely helpful. Many of these groups will allow you to do a first visit for free without joining and believe me you can get a job referral from just that! Other than that make sure to let your current customers know that you are looking for work and that you would appreciate any and all referrals. Also ask your current customers if there is anything else they could use help with. You said you do pressure washing and landscaping. Could you offer any general handyman services?

Honestly, I think a lot of service businesses are feeling this right now. People are still spending money — they’re just much slower and more selective about who they trust.One thing I’ve noticed is that many companies focus only on getting more leads, when the bigger issue is usually:not enough follow-upweak positioningor blending in with every other pressure washing/landscaping companyMost homeowners can’t really tell the difference between 10 local companies offering the same thing, so the businesses winning right now are usually the ones creating more trust and staying visible consistently.A few things that seem to be working better lately:Before/after content on Facebook & Google Business ProfileFast follow-up speed (most leads go cold shockingly fast)Simple offers/bundles (“spring cleanup + driveway wash,” etc.)Retargeting ads instead of only cold adsAsking every happy customer for a Google review immediatelyEmail/SMS follow-up to past customers instead of constantly chasing new leadsA lot of companies hit a wall in year 2 because referrals alone stop carrying growth, and they haven’t built a real repeat/referral system yet.Doesn’t sound like you’re doing nothing. Sounds more like the market got tougher and the old methods aren’t converting the same way anymore.

Have you looked into SEO I’m finding a lot of marketing companies are using this for their main business model

What is good advice for generating solid leads for a company in its second year of buisness?

11 Replies

austinpooltimes
Contributor 2
8 days ago
Great question and everyone has has had great points so far. A few things that made a real difference for us in the last year:
Google Business Profile is everything. If you're not showing up in the local map pack when someone searches "pressure washing near me" you're invisible. Make sure your profile is fully filled out, has photos and is actively getting reviews. Reviews are king. Ask every happy customer to leave one right after the job while the experience is fresh.
Referral partnerships with complementary trades. We built relationships with pool builders and landscapers because we all serve the same homeowner. A warm referral from someone they already trust converts way better than any ad.
Before and after content on social or your GBP. Pressure washing is one of the most satisfying before and after visuals out there. Post every single job. It's free marketing and it does the selling for you.
On the market slowing down in Connecticut, you're probably right that rising costs are making homeowners hesitant. So lead with value and protection. "Protecting your driveway and siding from long term damage" lands better than "pressure washing starting at X price." Speak to what they're protecting, not what they're spending. Build the value.
You haven't hit a wall, you've hit the point where it is time to pivot and strategy takes over. That's actually a good sign to try new strategies!

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What is good advice for generating solid leads for a company in its second year of buisness?