What single marketing channel brought you your highest quality leads this season?

For us, it's a combination of Google and local partnerships. Most of our leads come from Google, but a large portion of our long-term clients have come from local vacation rental companies. Early on, we made a point to introduce ourselves in person, build relationships, and explain what sets us apart from other cleaning companies. Those face-to-face connections have turned into some of our best referral sources. Google helps people find us, but relationships have been what really helped us grow.