Forum Discussion
For us, the channel that brought the highest quality leads was being found on Google by customers who were already looking for help. Those people had a real need, a clear budget in mind, and they were ready to choose a business quickly. Social posts and flyers can build awareness, but they often bring questions from people who are only browsing and not ready to book. A Google search is different, because the customer has already decided to act and is comparing a short list of trusted names. Clear reviews, clear photos of past work, and a clear list of services help that customer feel confident before they call. That is why we would put most of our energy into local search first, and use the other channels to support it. For further reading on local SEO, see https://rankmaple.ca/
Rank Maple