Are You Actually Profitable — or Just Busy?
This been on my mind for a while now, A business can have plenty of customers and still not be making enough money. What numbers do you track to know whether you're truly growing?
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I'm a gross margin guy.... and then the other one we "try" to watch is fixed expenses.
As long as my gross margin is staying where it needs to be, which is about 50% for us. If I'm not spending too much money on the fixed expense side, I know business is running pretty smoothly.
I'm, of course, always staring at my revenue, but it's been pretty stuck in the mud the last few years.
