Branden, amazing growth rate!
In my role and the other owners I've spoken to, setting that growth rate and then working on strategies to get there is so important—so much of it is doing the most informed math and estimating that you can on how you're going to get there, so you can distribute your hours and effort accordingly vs. flying blind. It's so easy to keep doing things the same year after year and spend time on something that doesn't create the same results as it used to.
At minimum, I like to involve my entire team on the 'how we work' and 'how will we execute' side. Having a session where we share the goals and how we think we're going to get there (new programs, services, areas we're doubling down on, etc.) what sets us apart that we need to keep doing, what did we let slide this year we need to double down on, what are patterns we can spot for opportunities. A classic SWOT exercise can also be helpful. For me, it's about getting the team to see how their contributions and mindset really do impact the results bc success is so often in the details.
This is great. We do a very similar meeting with the whole team each year. We also used some of the EOS model from Traction by Gino Wickman to set some goals this year. Helped run a pretty great meeting this past Monday. Doing weekly team meetings has been a pretty big game changer this year too. We set a modest goal to grow 35% next year.
I will look that model up—thanks!
Yeah it's a puzzle to unlock what gets your team feeling bought in, but once you do it's so fun to see the ownership in action. Also 35% is big—sending awesome growth vibes!
