Why do most contractors copy what they see — and wonder why it doesn’t work?

Hey Everyone 

My names Will, Im an Electrical Contractor out in the New England area (Connecticut / Massachuseets)

Last year and a half, I been traveling the US speaking and working with contractors, working with them in the field and hosting podcasts... 

And something surprised me and it's starting to become a pattern in our industry.

The biggest mistake I see tradesmen-turned-business-owners make?

They chase what someone else is doing, when It comes to pricing, life styles, how they even act — Instead of figuring out what they actually need.
Before you start hiring, expanding, or throwing money at tools, you need to ask yourself:

What am I really trying to fix?

That’s why I built this visual — a Blueprint to Defining Success — so we stop copying other businesses and start building with purpose.

Would love to expose myself now and ask what do you all think?