One channel I’d add to the mix is targeted mail, but there are really two ways I’d look at it.
One is intelligently targeted EDDM — choosing carrier routes based on the neighborhoods, housing characteristics and even demographic makeup of the households you actually want to reach.
The other is purchasing a more specific mailing list so you can target individual households based on property or homeowner characteristics instead of mailing every address on a route.
Either way, I’d make sure the campaign is trackable. With a dedicated QR/landing page, someone can respond right from the postcard and you can get the lead notification immediately while they’re still interested.
For plumbing, I’d start with a smaller test and compare actual calls, booked jobs and revenue before scaling it.
