What marketing channel works best for you right now???
Hello, We are currently evaluating our marketing strategy to improve lead consistency and build deeper community trust. While we currently use Yelp, we find the results inconsistent and often attract price-shoppers rather than long-term clients. :( Moving forward, I would like to pivot our focus toward community-based marketing, such as sponsoring local schools and Little League teams. These sponsorships build the kind of long-term goodwill and trust that ensures local homeowners think of us first during emergencies. To clarify our strategy, we are avoiding the following channels: - Lead Aggregators (Angi, Networx, HomeAdvisor): These platforms sell the same lead to multiple contractors. The requirement to respond within seconds to avoid losing the job—while still being charged—does not align with our workflow. - Yelp for Major Projects: Due to high cost-per-click metrics and a high volume of price-sensitive inquiries, we find this to be a low-return channel for larger plumbing jobs. Your Friendly Neighborhood Plumbers,You Don’t Have a Lead Problem You Have a Follow-Up System Problem
You’re not losing jobs to competitors you’re losing them in your follow-up. Most HVAC businesses I’ve seen don’t have a lead problem… they have a system problem: missed calls, no follow-ups, and zero tracking. The ones scaling consistently are doing 3 things right: Capturing every lead in a CRM Automating follow-ups (SMS/email) Running simple local campaigns that bring repeat jobs Curious what system are you currently using to track and convert your leads? If you’re open, I can share a simple setup that’s working for other contractors.When is it time to hire an accountant?
I am wondering at what point some of you guys have hired an accountant? Did you hire one to grow? To maintain what you have? Or are you simply using one to file taxes at the end of the year? I am thinking about hiring an accountant to manage my finances for me and see where things go, but wondering when is the right time.
