One of the smartest branding decisions we ever made was this: “Good work isn’t cheap, and cheap work isn’t good.”
Instead of trying to undercut the guy charging half our rate, we focused on what truly sets us apart—value. Things like being fully insured, delivering top-tier customer service, actually answering the phone, and doing exactly what we say we’ll do.
Eventually, most customers get burned by the cheapest option—the flaky one-man show who no-shows or leaves a job half-done. That’s when they start looking for real pros.
Be the business they find.
Earn excellent reviews. Keep your word—every time. Treat your staff like gold so they treat your customers even better.
Compete on professionalism, not price. That’s where the long-term wins are.
