Tell your team the client's name before every job. Not just the address.. the name.

When my crew knows they're cleaning a yoga studio where people show up barefoot at 6AM, or a luxury flagship that opens in 48 hours, they stop thinking about the mop. They think about the standard.

That one shift changed everything at for us.

The other thing I do, after every job I call out one person by name in our group chat. Not "great job team." Specific. Public. Real.

Most of my crew has never had a manager notice their work. When I do, they show up differently every single time.

Recognition costs nothing. It builds everything.

Cat C- Founder & CEO, Civic Spark Cleaning Co|