First Impression
- Positive: Love that you’re using color blocking in your feed, that’s completely on point to build a strong brand on social media.
- Quick Fix: Spell out that service area to help improve searchability – what does SWFL stand for?
Content Strategy
- Positive: Your video content is strong… keep showing up on camera!
- Quick Fix: You only have 13 posts and the timing is a bit spaced out. Consider building an editorial calendar to help with keeping things consistent.
Community Presence
- Positive: The “family owned” mention already builds trust it positions you as local, reliable, and personable.
- Quick Fix: Tap into local engagement: highlight a client’s cooling setup or collaborate with nearby businesses (even shout out a local real estate agent or supplier partner).
Quick Win Checklist
- Strong use of color blocking makes the brand instantly recognizable in-feed.
- Spelling out your service area (instead of “SWFL”) will boost searchability and make it clearer for new visitors, but if your audience recognizes SWFL, definitely keep it!
- Video content is engaging and positions you as the face of the brand.
- Posting is a bit sporadic; an editorial calendar will help you keep momentum and stay top-of-mind.
- You can strengthen local ties further by featuring client installs or partnering with other local businesses for cross-promotion.
💡 Pro Tip: Your videos already give you a strong personal brand edge - lean into short, educational “did-you-know” style clips to stay top-of-mind and easy to share.
