Hello BlueSkies!
First Impression
- Positive: Strong local presence and a personable brand that comes across as approachable.
Quick Fix: Update the cover photo. Christmas lights in summer can confuse first impressions; use a fresh lawn care image that reflects the current season and core services.
Content Strategy
- Positive: On-camera appearances are a great strength - your personality connects well with the audience. Seasonal lawn tips are driving strong engagement.
- Quick Fix: Add more before/after shots to showcase the visible results of your work. Lawn care is highly visual, and transformation content will set you apart.
Community Presence
- Positive: You’re building connection by showing up authentically and offering helpful tips. There’s a strong base to grow from.
- Quick Fix: Review analytics to identify top-performing content and double down on those formats. Explore cross-promotions with local businesses and highlight customer testimonials or community events.
Quick Win Checklist
- Replace cover photo with a seasonal lawn care image
- Post consistent before/after project photos
- Review analytics to find top-performing content
- Seek out 1–2 local business partners for cross-promotion
- Introduce customer testimonials or spotlights into the content mix
💡 Pro Tip: You’ve already nailed relatability and trust. The next step is making your content more instantly recognizable: before/after visuals paired with a consistent seasonal look will give you both credibility and stopping power in the feed.
