Hey Katrina, I love what you're doing here, this is a great example of what to do to make your page SHINE!
First Impressions
- This is the perfect example of turning something that could be seen as “boring” into binge-worthy content. The page is visually cohesive, inviting, and encourages me to hit “play” on your videos immediately.
- Your use of video + community focus is exactly the formula we teach small businesses. We just launched a similar “featured local businesses” series and, like you, saw amazing engagement - it works.
- Owner & team photos? Gold. They make you approachable, trustworthy, and human.
- Branded Highlights (especially that Before/After) are stellar - clean, consistent, and easy to navigate.
- Photography & video quality are high, which instantly elevates the brand.
- For anyone else reading this: This is exactly how you turn service-industry social media from “meh” to memorable.
Content Strategy
- Engagement is strong, which tells me you’re already hitting the right notes with your audience.
- I don’t see obvious “dead weight” posts (content that gets little to no interaction). That’s rare, keep up what’s working.
- Emoji usage varies: some posts have a lot, others none. Consistency helps reinforce your tone. If you’re using AI to draft and then editing before posting (smart move), just keep an eye on overuse so the captions stay natural.
- I noticed the keywords at the bottom of posts. While this is the ole' SEO tactic to get eyes, it can also feel spammy. Test weaving those keywords into your captions naturally instead.
- Font choices are great. The cursive accent with your main font is a subtle but effective marketing move. Just make sure the cursive emphasizes the most important word(s) in the graphic so it reinforces your message visually.
Community Presence
- You’re showing up for your community, and it’s paying off. The local business highlight videos are epic.
- Getting the owner on camera is a huge win. Most owners hide from the lens, but they’re the best people to connect with the audience.
- Little moments like “Cute Overalls” posts are genius, they’re relatable, seasonal, and still keep your brand subtly in frame.
- Lean even more into your brand colors. Bold, consistent color blocking (similar to how Thomas Plumbing does it, https://www.instagram.com/thomasplumbingnc/) makes your posts instantly recognizable in a busy feed.
Quick Win Checklist:
- Keep producing community-focused video content
- Test integrating keywords naturally in captions instead of listing them
- Tighten emoji use for a consistent brand tone
- Ensure cursive font highlights the key takeaway word in each graphic
- Explore more bold brand color blocking for extra visual pop
💡 Pro Tip: You’ve already nailed the hardest part - getting people to care. Now it’s about sharpening those small brand details so every scroll-stopper is instantly recognizable as you.
