Hey Pros in Pink, let's do this!
First Impression
- Positive: Love the big parking lot in your cover photo - makes it instantly clear that you handle paving and asphalt services. Profile pic of your branded hat on a paved lot is clever and works in place of a logo pic.
- Quick Fix: The cover image is blurry. Swap it for a higher-resolution photo; even phone shots are often crisp enough if well-lit.
Content Strategy
- Positive: Pros in pink? Veteran-owned family business? That’s instant love and standout branding. Your team photos, videos, dogs-in-hats, and playful content make your trade fun and relatable... a rare and powerful combo.
- Quick Fix: When you post photos without context, it leaves me guessing. Add captions that explain what’s happening and tie it back to your service. Don’t forget CTAs like “Want to learn more? Link in comments.” An editorial calendar can also help you keep fresh ideas flowing instead of leaning too much on reshares.
Community Presence
- Positive: You’re showing personality, fun, and local pride, which makes people want to root for you. That’s branding magic.
- Quick Fix: Engagement is low, but the potential is huge. Get out in the community more: network, share local businesses, and tag partners or clients to drive shares. Mention your services directly in your intro (so people know at a glance), and add your street address in the About section for stronger local SEO.
Quick Win Checklist
- Replace blurry cover photo with a crisp, high-res project shot.
- Keep leaning into your fun pink branding and playful content style.
- Add context and CTAs to every post to drive clicks and engagement.
- Create an editorial calendar to balance fresh content with reshares.
- Partner with and tag local businesses to increase reach and shares.
- Update the intro to include your service and add your full street address to the About section for local SEO.
