First Impression
- Positive: You immediately come across as professional and experienced: clean visuals, crisp branding, and clarity that you're a tree services company. The logo and layout are solid. Knowing you've got “over 20 years of experience” is also a powerful credibility boost.
- Quick Fix: Add profile “Features” (Stories pinned to the top) to showcase your core offerings like Tree Trimming, Hedge Shaping, Testimonials or Contact Info. And consider refreshing the cover image to something high-quality and representative of your work (e.g., completed projects or team shots).
Content Strategy
- Positive: You’ve got a nice mix of content with posts that show your services (hedge trimming, tree removal) and include clear calls to action ("Message us for a free quote today!"), which is great for driving engagement.
- Quick Fix: Your posting consistency could use polish. Start using a content calendar to post regularly and build momentum: updates on project progress, tips for tree care, or “before & after” transformations would work beautifully.
Community Presence
- Positive: You position yourselves as experienced and trustworthy with messaging and video of the incredible work you’re doing. Your posts hint at some audience interaction, but I bet that with more consistency and a mix of content, you can see a boost.
- Quick Fix: Boost local engagement by tagging or collaborating with other local businesses (landscapers, nurseries, realtors). You could also ask customers for testimonials directly in a post or highlight a business you partnered with on a job. This will deepen local ties and lift visibility.
Quick Win Checklist
- Add Story Highlights for Services, Testimonials, Contact Info
- Use a crisp, uncluttered cover image showing your work or team
- Build and commit to a content calendar for regular posting
- Mix in educational content (tree care tips, project showcases)
- Tag and partner with local businesses to strengthen regional presence
- Encourage and feature customer feedback or local collaborations
- Add your location to the intro and fill it out in the about section – this helps with local SEO
💡 Pro Tip: Host a “Tree Tip Tuesday” series… short posts or quick videos giving seasonal tree care tips (pruning, disease prevention, etc.). It positions you as a helpful local expert and keeps content regular and useful.
