First Impression
- Love the consistent brand colors and fonts, you’ve clearly put thought into your visual identity. That’s a strong foundation, so keep it.
- The AI-generated imagery and graphics are overused right now. You’re not alone; tons of businesses are leaning on AI art, but that’s exactly why this is your chance to stand out. Show your team, your clients, your spaces. Real-life content builds trust in a way AI never will.
- Ease up on emojis and em dashes, too many can make captions feel busy and harder to read.
- You don’t need that many hashtags. Pick 5–8 that are hyper-relevant to your service, location, and ideal client.
- Invest in professional photography, even if it’s just a quarterly shoot, and mix it with candid team shots.
- Shift the balance from selling to storytelling. Our home service company (also offering cleaning) sees the best engagement from:
- Quick cleaning tips
- Showing the time saved for clients
- Highlighting our community involvement
- Your website content looks great - the reviews and service details are gold. Share them regularly, but swap the stock imagery for local photos to deepen trust.
Content Strategy
- Follower count is low now, and that’s okay. Growth starts with connection, not just posting volume.
- Share more of you: your people, your process, your why.
- The porch pirate video? Wild. That’s the kind of real-life content people remember. Build more posts around actual stories like that.
- You’re posting regularly, which is great, but make each post work harder:
- Start with a hook (“Ever had THIS happen?”)
- Tie it back to your audience’s life (“Here’s how we prevent supply theft & keep your home stocked.”)
- Add a simple CTA (“Need help keeping your space spotless? Let’s chat.”)
Community Presence
- Partner with local businesses - think realtors, property managers, other service businesses - and tag them in posts.
- Try Facebook in addition to Instagram. Local FB groups can drive more awareness and trust than IG alone.
- Share customer reviews as posts, not just website content. Add a photo of the actual space you cleaned for that client.
- Right now, your feed feels like one long sales pitch. Sales posts are fine, but they need to be sprinkled in with tips, stories, behind-the-scenes, and community highlights.
Quick Win Checklist:
- Swap AI-heavy posts with local photography
- Cut hashtags to 5–8 relevant ones
- Post 1 cleaning tip & 1 behind-the-scenes per week
- Share 1 customer review per week (with photo)
- Engage in 2–3 local FB groups weekly
💡 Pro Tip: The online community you build is the same one you’ll meet in person. Post like you’re talking to your neighbor over coffee, not like you’re shouting from a billboard.
