Rapid Quick Win Checklist – Patriot Seamless Gutters
- Cover Image Refresh. Love the branded team-hanging-from-a-gutter shot - it's fun and memorable... but it’s blurry. Swap in a higher-resolution version so it hits as hard as the message.
- Intro & About. Already solid: “Full service gutter company, serving Berks, Carbon, Lehigh, and Schuylkill counties since 2009.” Just make sure the About section is fully built out (description, services, contact); for example, you currently have "Specializing in residential and commercial installations" as the description, and there is space for up to 3,000 characters - fill it up!
- Albums. Nice job, you already have albums (rare to see on FB!). Next step: add before/after transformations to really showcase the difference your work makes.
- Featured Section. Currently, the Featured Section has one post from 2023 - freshen this up with recent installs or testimonials so visitors see current work first.
- Content Rhythm. Posting regularly and mixing in local events + photos of your team is fantastic. Keep that going!
- Polish Content. Tone down on AI-heavy content and emoji overload by giving posts a quick edit before publishing. Keeps your feed professional and approachable.
- Hashtag Strategy. Great move putting hashtags in the first comment. This keeps captions clean and helps engagement. Keep it up.
- Team Culture. Congrats to Dave on 5 years 🎉! Those milestones are gold for humanizing the brand. Keep sharing team wins and workaversaries.
- Community & Culture. Solid strategy showcasing your team culture and local events. It encourages real engagement, shows you’re rooted in the community, and it’s clearly working for you. Keep leaning into that!
💡 Pro Tip: Create a “Team Tuesday” or “Milestone Monday” series - short posts celebrating crew anniversaries, funny install moments, or team shoutouts. Builds pride internally and connection externally.
