Hello Friend! So good to see you here and active in the community. 🤩 Ready for this? Let's gooooo!
First Impressions
- Your smiling face as the top image? Love it. Nothing makes a small business more approachable than showing the human behind it. Keep that front and center.
- If your official business name isn’t “Salazar Scoops – Pet Waste Removal Service”, shorten it to just Salazar Scoops. This helps with local SEO and keeps things clean (pun intended).
- Check out Moz Local, we use it for Wheatley Creek and it’s great at spotting small but important local listing details that boost visibility.
- Location in the intro? Service area filled out? Complete “About” section? That’s Facebook algorithm gold - good to go there!
- Your website looks fantastic and you’re already using strong, trustworthy imagery. First impressions say: “I can work with this guy.”
Content Strategy
- Your video content is strong, and you’ve already taken the leap many small businesses are scared of - keep it going!
- If you haven’t yet, run a 6-month content audit to find your winning content:
- That local news story? Massive engagement.
- The dog pic? Crowd favorite.
- Humorous posts? Always a win.
- Double down on what’s resonating. If a certain post type gets more shares, make that a recurring series.
- You and (I’m guessing) your partner appear often in your posts, which builds trust. Now, take it one step further: tie those personal moments back to how you serve your community one scoop at a time.
- Try collaborative posts with other local businesses (e.g., “Here’s how Salazar Scoops and [Business X] keep our community cleaner, safer, and happier.”)
- Visually, bring in more green: it’s natural, ties to lawns, and makes your feed more consistent.
- I see minimal AI use (good choice), now lean even harder into your voice and tone. Keep it consistent across captions, graphics, and videos.
- And when using AI, yep… maybe ease up a bit on the emojis so the focus stays on your message.
- Consider building a custom GPT to help you generate on-brand captions quickly. I’ve got tips if you want to try it.
Community Presence
Honestly? You’re already doing an awesome job here. Partnering with local businesses, posting about community events, and running things like the back-to-school giveaway, that’s exactly how you turn followers into loyal customers.
You’ve found a way to bring humor and personality to a topic that’s not exactly dinner conversation… and it works. You’ve made 💩 approachable, and people remember that.
Keep leaning into fun, relatable posts. They’re your best entry point into conversations that lead to customers.
Quick Win Checklist:
- Update business name for SEO clarity
- Run a 6-month engagement audit and identify your top 3 content types
- Post 1–2 more green-heavy visuals per week
- Create a recurring “Community + Service” series
- Keep video at the heart of your strategy
💡 Pro Tip: You’re not just in the waste removal business, you’re in the “make life easier and cleaner” business. Everything you post should connect back to that feeling.
